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Product Marketing

Go-to-market, growth and product work across three very different markets

CURaise

PMM & APM at Cornell DTI

Official launch
Oct 8
Organization collabs
9
Raised
$3,100+

What I did

Led 0→1 growth for CURaise and built GTM from scratch:

  • In-person tabling
  • Social account that reached 23.7K views in 1 month
  • Segmented outbound to 55+ clubs with A/B-tested messaging and flyers
  • Secured a distribution partnership with the Club Sports Council (66 teams)
  • Wrote the onboarding playbook clubs use to launch fundraisers
What is CURaise

Ever feel like hosting a bake sale from scratch is a pain in the ass? Handling preorders on a Google Form, cross-checking Venmo payments one screenshot at a time, and sorting everything in a Google Sheet the night before pickup?

Well, CURaise is the lifesaver. It’s an all-in-one fundraising platform for student orgs. You set up your items, prices, and pickup times in one form and get a link to share. CURaise matches Venmo payments to orders automatically, so no more “wait, did this person pay?”

Tendra collage: portable espresso machine ad, Tendra Pure shower head ad, hard water before and after, and a Tendra Tags testimonial

Tendra

Growth & Marketing Lead since 2025

Followers from zero
7,000+
Channels tested
3

Tested three sales channels (Instagram direct-to-consumer, wholesale outreach to 8+ retailers, and Amazon) and found Amazon was the one that scales. Grew the brand from zero with content campaigns and creator partnerships.

XHorse XM-100 5-axis CNC machine with its touchscreen control panel

XHorse

PM Intern (Summer 2025)

Bilingual docs
EN / ZH

Usability-tested the HMI software for a new 5-axis CNC machine before launch, and designed bilingual product documentation in Figma that translated technical specs for a global audience.